What is a Pass? Is it a Card? How Does it Work?

What is a Pass? Is it a Card? How Does it Work?

A Pass Is Your Connection to Prospective Buyers via Their SmartphoneAnyone with an iPhone already has the Wallet app installed – it’s created and supported by Apple.  This means that you have absolutely zero need to create, maintain or support an app in...
How Does the Technology Work for New Home Builders?

How Does the Technology Work for New Home Builders?

 As a new home builder, one of the biggest challenges that you face is making a connection with a potential home buyer early in the discovery process.  Many of your prospects will not buy a new home for months, even years in some cases.  How can you connect with this...
QR Codes Versus Short URLs – What Goes Where?

QR Codes Versus Short URLs – What Goes Where?

The two most significant — and simple — methods of installing passes into a prospects smartphone are QR codes and short URLs.  If you’re not familiar with this technology, we’ll give you a quick overview of each: A QR code is the...