What is a Pass? Is it a Card? How Does it Work?

What is a Pass? Is it a Card? How Does it Work?

A Pass Is Your Connection to Prospective Buyers via Their SmartphoneAnyone with an iPhone already has the Wallet app installed – it’s created and supported by Apple.  This means that you have absolutely zero need to create, maintain or support an app in...
QR Codes Versus Short URLs – What Goes Where?

QR Codes Versus Short URLs – What Goes Where?

The two most significant — and simple — methods of installing passes into a prospects smartphone are QR codes and short URLs.  If you’re not familiar with this technology, we’ll give you a quick overview of each: A QR code is the...