QR Codes Versus Short URLs – What Goes Where?

The two most significant — and simple — methods of installing passes into a prospects smartphone are QR codes and short URLs.  

If you’re not familiar with this technology, we’ll give you a quick overview of each:

A QR code is the abbreviation

for a ‘quick response’ code which has a shape similar to a bar code, and is readable by mobile phones and other scanners.  It can be used on printed collateral, displayed on a monitor or screen, or scanned from another device such as a iPad or other tablet.

QR Code for Model Home Pass on Apple Wallet in iPhone

A short URL is just that –

a shortened URL that leads to an online address where the pass can be installed.  These are great for email messages, Google Adwords, Facebook advertising links, SMS, etc. This is an example of a working short URL – 



Which one goes where?  How do you know?

That part is really easy, but if you’re unsure, then by all means include both methods in your collateral.  The general rule of thumb is this: If you can click on the screen, then use a short URL.  For typing into a browser, then use the QR code – it’s scan-able with the camera in the phone.

As part of our onboarding process, we will provide you with both the QR code images and the short URLs for each of your model home passes.  These are permanent links that can be used on printed or online media and collateral.  Your account manager will walk your marketing team through each potential placement and discuss the merits of QR vs. short URL if there are any overlapping points of reference.  


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